From the team that deployed the three largest mobile commerce initiatives in the U.S., CARDFREE® offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Sharing a track record of bringing innovative solutions to market, our team has a unique 360-degree perspective coming from large merchants, mobile, financial services and payments.

CARDFREE® offers complete, integrated solutions for merchants from mobile and online through POS. With the ability to leverage existing integrations into most major POS systems and deep data analytics, our end-to end capabilities give merchants unparalleled visibility into their customer base. We are a white-label partner working behind merchant brands, providing tools that drive incremental visits, larger ticket size, tender preference and more meaningful engagement with consumers.

CARDFREE® is headquartered in San Francisco.

Meet Our Team


Jon Squire has more than 19 years of business, marketing and product development experience in financial services and emerging technologies. Most recently, Jon was CMO of CorFire, SK C&C's global mCommerce headquarters where he led the deployment of Dunkin' Donuts Mobile. He was also SVP of Mobile Payments at mFoundry where he spearheaded the Starbucks Card Mobile team and helped create the first mobile wallet initiatives in the U.S. with retailers, carriers and financial institutions. Between his work at CorFire and mFoundry, Jon has been involved in the two largest mobile payments programs in the nation.
Jon has consistently driven innovation and created world-class product offerings in new categories. He launched the first national mobile P2P offering in partnership with Sprint and PayPal and is well known for his leading edge work with NFC, barcode and alternative technologies that integrate with the point of sale. Earlier in his career, he also led mobile/e-commerce payment initiatives for Wells Fargo and ran E*TRADE Advisory Services.


Diane is a marketing executive with over 17 years of experience building product and corporate brands. She has worked at top advertising agencies including Ogilvy & Mather and Saatchi & Saatchi and also managed the brand strategy department at Interbrand San Francisco, one of the largest brand consultancies in the world.
Diane brings expertise in financial services, mobile and retail. As one of the original members of the management team at mFoundry, Diane led all marketing efforts helping the company establish leadership in the mobile banking space. She also worked at Visa USA and on various retail accounts during her tenure at Saatchi & Ogilvy.

Head of Platform Technology

Jim brings over 14 years of technology experience with an expertise in building disruptive, innovative software solutions to market. He has worked on large scale projects for top merchants while at stored value/prepaid leader, InComm and has financial services experience from Intuit. Prior to CARDFREE®, Jim led development and technology at Revionics, an end-to-end merchandise solution for merchants where he worked on offers, loyalty, social commerce and data.

Head of Customer Engagement

Chuck brings 15 + years of successful product innovation experience in US and global markets. Heralded as a mobile payments innovator, Chuck designed, developed and launched the largest mobile payment system in the US from idea to beta to 10,000+ stores while at Starbucks. Prior to launching Starbucks Mobile, Chuck developed and led the innovation strategy for the $1.5 B Starbucks Card program and ran the Global Card program, which deployed in Hong Kong, Mexico, UK and Ireland.
Chuck has also worked at Visa, FedEx and most recently at GoPago, a mobile commerce start-up where he was Head of Consumer Products. Chuck is skilled at turning strategy into products that exceed customer expectation, meet financial targets, enhance in store operations and offer intuitive value to the customer resulting in adoption.

Head of Strategy & ROI

Alan has over 12 years of experience working both in and with large corporations and startups with expertise in finance, analysis, and strategy. For the larger part of his career, he has worked exclusively in the mobile commerce space working closely with merchants and partners on forecasting, business models, and go-to-market strategy. He brings ingenuity from his diverse experience, including from his recent role at CorFire, SK C&C's global mCommerce headquarters with CEO, Jon Squire as Director of Strategic Business Development. Alan has gained a deep understanding of ROI across mobile payments, ordering, loyalty, and offers from extensive research and learnings from the most successful deployments in the industry.



Jeffrey Katz is a proven visionary, who specializes in building new enterprise ecosystems by aligning business interests and user experiences. When founding Mercury Payment Systems in 2001, Jeff saw a significant opportunity to deliver value to merchants by increasing the efficiency of POS transactions. He then worked with POS developers and dealers to create a strong set of alliances and shared financial benefits – building true, trusted partnerships. Mercury has consistently been the fastest growing payments processor for the past six years and is currently ranked in the top 30 of Nilson Report’s list of top acquirers. Silver Lake Partners, a leading private investor in technology, recognized the continued growth potential of Mercury and acquired a 61% interest in 2010.
In addition to CARDFREE®, Jeff is an investor and advisor to a complementary portfolio of companies including Restaurant Sciences and Snapfinger.


Sen is a Principal Engineer and Solutions Architect with over 18 years experience leading teams to deliver scalable and secure multi-tier systems, design patterns, and complex data structures. Sen was the Architect and Lead Developer for key initiatives while at Starbucks, including starbucks.com, Starbucks Rewards, Social Gifting and numerous mobile programs, including Starbucks Mobile and Square. He was also Lead Architect at Starbucks for programs with Google Offers and Living Social, which became the best-selling daily deal of all time.
Sen brings a passion for technology, particularly the digital intersection of social, mobile and commerce. He was one of the founders of a mobile ordering company, which won $100k grand-prize at PayPal X challenge in 2010.