Background
Monster Energy is a sponsor of the Country Thunder music festival and a partner of Circle K convenience
store. Monster Energy and Circle K sponsored a cross-promotion where consumers purchasing 2 Monster
Energy drinks would be entered to win a VIP Package to Country Thunder and 25 purchases would qualify
consumers for a Fast Pass for special access at the festival.
Both Circle K and Country Thunder had their own mobile applications but Monster Energy needed a way to
track their promotion across both apps and in-store at Circle K.
CF Solution
CARDFREE provided loyalty and systems integration APIs via our mobile SDK to unify data and provide a single view of consumer actions in-store and across both mobile apps. Monster and all partners were able to track purchases at new level and these integrations can be used for future cross-promotions.
Results
Both Monster sales and Circle K trac dramatically increased during the promo period and Country Thunder had record attendance levels. All partner goals for the program were met and exceeded.