CardFree Announces Sen Wen as Chief Technology Officer

February 25, 2020

Starbucks Mobile veteran rejoins the CardFree team

San Francisco, CA – February 25, 2020CardFree, the leading mobile commerce platform for
merchants, announced that Sen Wen has rejoined the company as its Chief Technology Officer.
As part of the original founding team, Wen helped launch CardFree in 2012 and was
instrumental in developing what is still the only integrated mobile commerce platform that
enables ordering, offers, payments and loyalty. Prior to joining CardFree in 2012, Wen was
Principal Architect and led mobile and platform engineering at Starbucks Coffee Company.
“Sen was an amazing technology leader at Starbucks when we were vendors to him on the
original Starbucks mobile solution,” explained Jon Squire founder and Chief Executive Officer of
CardFree. “When we founded CardFree, we sought out the best team in the industry with the
highest pedigree and we were lucky to have brought on board technology, product, and
business analytics leads from Starbucks, ” said Squire. “Our team set out to raise the bar in
mobile commerce deployments and have successfully done so. Sen is part of that history and
now key in continuing that mission in our future.”
“I’m thrilled to be back at CardFree at such an exciting time for the company and in the
industry,” commented Wen. “There are so many changes happening in the restaurant space as
well as in retail that our platform can help drive. Our mission from day one has been to deliver
the best consumer experiences in the industry and this team has been hands down the most
consistent in doing just that.”
CardFree has deployed mobile commerce solutions for numerous top 20 QSRs and causal dining
restaurants and is now offering solutions to restaurants and merchants of all sizes. The
company holds the patent for its technology enabling ordering, payments and applying offers
and loyalty seamlessly in one tap, scan or payload.


CardFree provides the only integrated solution to mobilize and enhance the customer
experience for maximum ROI. Our award-winning platform provides end-to-end services to
engage consumers with offers, loyalty, order ahead and payments. Headquartered in San
Francisco, the company has been recognized as a “Fierce 15” company by Fierce Wireless, as
having the Best Mobile Merchant Platform by Frost & Sullivan and as Best Mobile Start-up by
the MEA Awards. For more information please visit or contact