CPG

Digital Solutions Across Retailers and Channels

Consumer packaged goods have particular needs because their products are sold across different channels and through many different retail stores. As such, it can be difficult to track consumers across retailers and glean a clear picture of who consumers are, how often they purchase and what can be done to enhance loyalty.

CARDFREE offers a variety of solutions that can address CPG needs including:

  • A mobile SDK that can be used to unify customer data across existing apps and partner apps.
  • Loyalty programs that can work across different retail stores.
  • Digital offers that can be used across different apps and channels.
  • Digital marketing support to track promotional ROI (see Monster Energy case study).

Use Case

Monster/Circle K/Country Thunder Case Study

Background

Monster Energy is a sponsor of the Country Thunder music festival and a partner of Circle K convenience store. Monster Energy and Circle K sponsored a cross-promotion where consumers purchasing 2 Monster Energy drinks would be entered to win a VIP Package to Country Thunder and 25 purchases would qualify consumers for a Fast Pass for special access at the festival.

Both Circle K and Country Thunder had their own mobile applications but Monster Energy needed a way to track their promotion across both apps and in-store at Circle K.

CF Solution

CARDFREE provided loyalty and systems integration APIs via our mobile SDK to unify data and provide a single view of consumer actions in-store and across both mobile apps.

Monster and all partners were able to track purchases at new level and these integrations can be used for future cross-promotions.

Results

  • Both Monster sales and Circle K traffic dramatically increased during the promo period and Country Thunder had record attendance levels.
  • All partner goals for the program were met and exceeded.

Monster / Country Thunder

Circle K