In the saturated restaurant market, it can be challenging to stand out from the crowd, differentiate your brand, and generate meaningful engagement from your customers. At the same time, however, there are more marketing tools and resources available than ever before, and with a bit of research and experimentation, you can use the latest digital…
When our team built the original Starbucks, Dunkin’, Taco Bell, and Sonic apps 10+ years ago, native mobile apps offered many technical advantages over mobile web. Apps were also still relatively novel, and consumers’ appetite for downloading apps seemed insatiable. Neither of those things is true anymore, yet many vendors are still pushing apps as…
It’s that time of year again – Summer is winding down and that autumn chill in the air is creeping in. Shorts and t-shirts are going back in the closet and out come the jeans and flannel. That’s right, we’re officially entering pumpkin spice szn. While it might seem like the pumpkin spice aesthetic…
Although the world of hospitality is constantly evolving and adapting, the guest experience will always be the heartbeat of any hotel operation. As hoteliers continually seek innovative ways to improve their businesses, hotel mobile ordering systems have gained traction over the last several years, revolutionizing the way guests interact with hotel brands. While mobile ordering…
By now we’re sure you’ve heard about the new kid on the social media block, Meta’s Threads, AKA “the Twitter killer.” By the time you read this post, Threads’ user count is likely upwards of 110 million, making it the fastest growing consumer app of all time. And those users aren’t just signing up and…
Loyalty Program ≠ Loyalty: Rewriting the Narrative It’s time to set the record straight. Simply developing and offering a restaurant loyalty program does not magically create loyal customers. However, that doesn’t mean loyalty programs are ineffective. Loyalty programs are meant to reward loyalty, not create it, which is why they’re also known as rewards programs.…
As mobile order and pay technology continues to gain popularity at hotels and resorts, now is a great time for hotel operators to invest in tech that will set them up for the future. Related: Hotel Concierge Software Over the last several years, mobile order and pay tech has become ubiquitous at restaurants, so…
Over the last few years, restaurant operators and the general dining public have had a bit of a rocky relationship with our old friend, the QR code. Once deemed a savior for restaurants during the pandemic, some diners and restaurateurs are now turning against the tech. Like many things in the tech world, usage and…
While offering third-party delivery services like Uber Eats or DoorDash can help you reach new customers and grow your brand, the associated fees can significantly eat into your bottom line. To protect their margins, many restaurants have opted to simply raise their prices on the delivery apps to subsidize the commission fees. Unfortunately, that…
So you’re launching a new online ordering platform at your restaurant — offering guests a digital experience is a great way to build your brand and increase revenue, but if you’re new to the digital restaurant game, the “build it and they will come” approach probably won’t fly. To bring in that coveted R on…