In partnership with CardFree, Torchy’s Is Deploying A Full Suite Of Contact-Free Services Both On And Off-Premise To Enhance The Consumer Experience
(SAN FRANCISCO, CA) –– As the restaurant industry continues evolving alongside consumer preferences during a pandemic era, operators and owners are seeking long-term contactless solutions that go beyond just the immediate needs at hand, while understanding that the public health crisis has permanently changed the dine-in experience for the foreseeable future. CardFree––an established leader in mobile solutions––has become more prominent this year due to its ability to straddle both the current climate and the long game by offering restaurants the most comprehensive suite of mobile ordering services in the market as well as positively impacting their bottom line.
Ahead of the new year, CardFree has now partnered with the beloved craft-casual restaurant brand, Torchy’s Tacos, known for its unique and differentiated ‘Damn Good Tacos’ across its 83 locations in seven states. In November 2020, CardFree updated Torchy’s online ordering and on-premise contactless services, which are now live in Torchy’s locations in Texas, Arkansas, Colorado, Kansas, Louisiana, Missouri, and Oklahoma. CardFree’s services streamline and enhance the user experience on the ordering site, which has already resulted in higher order volume as well as a higher average ticket. To add to consumer ease, Torchy’s is also piloting easier curbside pickup with “I’m Here” notifications that can be initiated from the order confirmation.
“Torchy’s is already an iconic brand and is now quickly positioning itself as a digital leader by reimagining how mobile can transform the restaurant experience,” notes Jon Squire, CEO of CardFree. “We worked with Scott when he was leading marketing efforts at Dunkin’ and he is now bringing the same level of innovation and change to Torchy’s. The Torchy’s team is taking a consumer-centric approach and thinking about how to make a very experiential brand even richer. With our Order@Table feature, diners can add drink orders to the table without having to get back in line, which will add to both customer satisfaction and ticket size. With Text-to-Pay, consumers that call in orders no longer have to give credit card info over the phone or at pickup. We were already in discussions about all of these initiatives pre-COVID; it just makes even more sense now.”
Other contactless features will be added to Torchy’s suite of services over the next few months, such as Order@Table for dine-in customers who want to add drinks or food to their tables after receiving their initial order. With CardFree’s Text-to-Pay solution, customers that phone-in orders will also have the ability to pay via mobile, eliminating the need to give credit card information over the phone. Text-to-Pay enables restaurants to send text links to consumers to initiate and complete payment in seconds.
“We’ve chosen to partner with a mobile platform like CardFree because they have the most comprehensive contact-free solutions in the market for both on and off-premise. We have multiple ways that our guests can access Torchys — dine-in, mobile, online ordering as well as phone orders – and CardFree has a contactless solution for each consumer use case so we can meet the needs of our guests,” says Scott Hudler, Chief Marketing Officer for Torchy’s. “It’s ideal to have one partner to work with across the board for all order and pay needs from both a cost and ease of operation standpoint. We couldn’t be more pleased to launch this across all of our restaurants nationwide.”
CardFree’s contactless services include Pay@Table, which enables dine-in customers to pay their bills without waiting for the check, Order@Table, which enables ordering via mobile and Text-to-Pay, which can be used for both phone-orders and drive-thru mobile payments. These services have seen triple digit growth on a monthly basis in 2020.
Through these comprehensive services, CardFree is setting up restaurants for success in both the current climate of hypersensitivity for heightened health & safety protocols, and also the long game by creating a more efficient and seamless dining experience for consumers as well as a better bottom-line for restaurant operators. Restaurants using Cardfree have seen an overall increase in customer confidence based on their contactless dining experience, with approximately 70% of all customers at CardFree restaurants returning for second visits.
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About CardFree
CardFree provides the only integrated solution to mobilize and enhance the customer experience for maximum ROI. Our award-winning platform provides end-to-end services to engage consumers with offers, loyalty, order ahead and payments. Headquartered in San Francisco, the company has been recognized
as a “Fierce 15” company by Fierce Wireless, as having the Best Mobile Merchant Platform by Frost & Sullivan and as Best Mobile Start-up by the MEA Awards. For more information, please visit www.cardfree.com or contact info@cardfree.com.
About Torchy’s Tacos
The Torchy’s Tacos story began over a decade ago in Austin, Texas, when a man with a dream bought a food trailer and a vibrant red Vespa. Mike Rypka, founder of Torchy’s Tacos, built a menu out of experimental tacos that were coined by fans as “damn good.” Today, Torchy’s Tacos has more than 80 locations across Texas, Oklahoma, Colorado, Arkansas, Louisiana, Missouri and Kansas that are committed to serving only the highest quality ingredients. By living the Damn Good mantra, Torchy’s Tacos is always innovating to deliver the most unique tacos, coveted queso and refreshing margaritas in the taco game, including the Taco of the Month, an untraditional taco offering that keeps taco junkies coming back for more. Visit http://www.torchystacos.com/and follow on Facebook, Twitter and Instagram for more information on Torchy’s Tacos.
For PR/media inquiries, please contact:
Daphne Barahona
Modern Currency PR
210-387-9472
