Self-service restaurant kiosks have steadily grown in popularity over the last several years, with demand skyrocketing during the pandemic as operators looked for safer, contactless ordering options.
It’s clear though, that restaurant kiosks are here to stay — not just a novel pandemic era trend, but a permanent fixture in the restaurant industry’s tech stack. The global market size for self-service kiosks was valued at around $12B in 2023 with projections to nearly double by 2036, and for good reason. Shake Shack, one of the largest restaurant chains utilizing kiosks, saw kiosk sales more than double in the first quarter of 2023, prompting the brand to speed up its company-wide kiosk rollout. Today, kiosk sales make up Shake Shack’s largest and most profitable ordering channel.
Anecdotally, most operators understand that restaurant kiosks can boost sales, improve efficiency, reduce labor costs, and elevate the overall guest experience, but what does the data actually say to back this up? Read through our infographic below to get the facts on what restaurant kiosks can do for your brand…
FREQUENTLY ASKED QUESTIONS
How can kiosks increase revenue?
Yes! Studies show that restaurants using self-service kiosks see 10-30% higher avg. order values, thanks to effective upsell suggestions and extra time spent perusing menus. Kiosks also enable restaurants to process more orders and serve more customers.
How do restaurant kiosks impact operational efficiency?
Kiosks can reduce labor costs by up to 25% by easing workloads for FOH staff. The tech also increases order accuracy, leading to less food waste and fewer resources spent correcting mistakes.
Will my customer even want to use kiosks?
Absolutely! Studies show that 84% of US consumers prefer self-service kiosks, with 66% choosing kiosk options over standard checkout options.