Client Spotlight:
Improving efficiency and adding convenience resort-wide through mobile ordering, self-serve kiosks, order-to-room, and charge-to-room.
Integrations
- POS: Simphony
- PMS: Opera
- Processing: Shift4
- Gift Card/Loyalty: GiveX
Units
- 23 resorts, 5-8 F&B outlets each
“CardFree has been a tremendous partner from the get go. We knew there were going to be challenges integrating into our [legacy] POS, but with the help of the CardFree team, we’ve been able to test out different scenarios and solve some complex problems. That was one of the big factors of why we chose CardFree–other vendors had thrown their hands up, saying that these issues were too complex and would take too much work–but the CardFree team was very knowledgeable and they have proven that repeatedly.”
– Pankaj Khanna, VP of Digital
Great Wolf Lodge is a family-oriented resort brand offering waterparks, attractions, live entertainment, and multiple restaurant brands within each of its 23 lodges throughout North America. Starting with its first Wisconsin Dells resort in 1997, Great Wolf Lodge’s idea for an all indoor, fully integrated family resort started an industry trend and has been steadily growing ever since.
The resort brand came to CardFree in need of an ordering system with charge-to-room capabilities to be integrated into its existing app, enabling self-service ordering at the 5-8 restaurant options offered at each lodge. With this type of 360-degree digital hotel experience in place, guests can order food or even amenities (e.g. extra towels or a tooth brush) on their mobile device for room service or pickup with the option to pay via card or charge-to-room. Great Wolf Lodge also utilizes CardFree’s self-service order and pay kiosks at its F&B outlets and grab and go markets, providing additional branded touchpoints while allowing guests to skip the line.
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